Healthy Grown™
Healthy Grown potatoes may look like other premium potatoes, but they are different. They're grown with fewer high-impact pesticides — and that difference is good for you and our environment.
In the beginning, our partners, including the World Wildlife Fund, had doubts. The idea was intriguing, but the group proposing it was Wisconsin potato farmers, who from the environmentalist perspective, were usually part of the problem, not the solution.
Still, the promise of a revolutionary large-scale agricultural practice that reduced the impact of pesticides on the environment was a powerful enticement. So the Wisconsin Potato & Vegetable Growers Association, WWF, and the University of Wisconsin set about inventing a new way of growing food.
Over the course of the next five years, methods for indexing and evaluating pesticide mammalian toxicity, as well as ecological and wildlife impact, were developed. New research from diverse sciences, including biology, entomology, plant pathology, and zoology were combined, and full-scale agricultural tests implemented.
Today, the first product of that effort is in stores throughout the nation – Wisconsin’s Healthy Grown potatoes. Protected Harvest, an independent oversight organization, has been established to certify farmers' strict adherence to reduced-pesticide, sustainable agriculture standards.
The Integrated Pest Management (IPM) technologies pioneered by the unusual collaboration are finding applications around the world. Along the way, agriculture has resumed a place on the environmental agenda. And what started with doubts has become a model of cooperation for mutual interest—protection of life on this planet.
It costs more to grow Wisconsin’s Healthy Grown potatoes, but today's uncertain world demands reliable, safe, healthful food. Healthy Grown brand potatoes provide the healthy, environmentally-friendly produce consumers are asking for. Healthy Grown potatoes are independently certified from field to store and have been produced according to stringent reduced-pesticide, environmentally-friendly growing standards. Healthy Grown potatoes are NOT genetically modified produce.
For more information on Healthy Grown Potatoes visit www.healthygrown.com
