Consumer Research
Research shows Wisconsin Healthy Grown® Potatoes are not only "Good for You, Good for the Environment," but they are exactly what today's environmentally-concerned, health-conscious consumers are looking for – making them extremely saleable.
- Three out of four shoppers consider pesticide use in food production a serious issue.
Healthy Grown® addresses this issue head on!
- One in two American consumers will switch product brands based on environmental friendliness. Healthy Grown® Potatoes are certified by Protected Harvest, and growers follow a set of stringent farming practices that guarantee this product has been grown in a sustainable “green” way.
- Nearly 50% of consumers look for environmental labeling on products.
The Healthy Grown® brand clearly communicates this message to your customers.
- Wisconsin Healthy Grown® Potatoes are in demand, and consumers look for
them in their local grocery stores.
- Consumers are willing to pay more for Healthy Grown® Potatoes – up to $1 more!
(Perishables Group Healthy Grown® Research 2005)
The Wisconsin Potato & Vegetable Growers Association’s Healthy Grown® program has invested in consumer research including focus groups and in-store consumer intercepts. To learn more about Understanding Consumer Perceptions of Wisconsin Healthy Grown® Potatoes, please download the presentation below.
Healthy Grown® Consumer Results Summary
Need to learn more about why Wisconsin Healthy Grown® Potatoes are in hot demand? Contact your Wisconsin Healthy Grown® Potato shipper today!
Sales Training
Selling Healthy Grown® Potatoes requires the same concern and care as selling all potatoes. Attract shoppers and provide the most healthful product available by keeping them fresh, visually appealing, and in good condition.
Protecting your potato stock is not difficult; however, it does require attention. Here’s a brief outline of what you and your produce manager can do to keep your Healthy Grown® Potatoes fresh.
In the Warehouse:
• Keep Healthy Grown® Potatoes in a controlled environment
• Minimize time spent in light, either natural or artificial (fluorescent lights are particularly damaging to Healthy Grown® Potatoes)
• Temperature is the most important. Do not chill Healthy Grown® Potatoes below
35° F or store them long-term above 50° F
• Keep Healthy Grown® Potatoes palletized
• Avoid flavor transference by storing Healthy Grown® Potatoes away from such
items as pears, apples, garlic, or onions
• Allow air to circulate around stored pallets
• Maintain proper humidity – if a humidification system is not available, keeping the
warehouse floor wet can raise the humidity to a proper level. Be careful to prevent
wetting the potatoes themselves
On the Retail Floor:
• Limit exposure to light as much as possible
• Rotate stock on a daily basis
• Do not mist potatoes as water encourages sprouting
• Handle potatoes carefully to prevent bruising
• Maintain a sanitary display area
With proper handling, storage, and display of your Healthy Grown® Potatoes you will be able to minimize shrinkage, bruising, and other damage to your stock so you can offer customers the most nutritious, best-looking potatoes available while maximizing profits.
