Produce Buyers
Kansas City Woman Wins Customized Harley-Davidson "Spudster!"
Antigo, WI (June 26, 2008) — Brenda Mowrey, a produce buyer for Del Monte Fresh in Kansas City, Missouri has one more reason to love Wisconsin Potatoes. Mowrey won a new Harley-Davidson Sportster 883c— the Grand Prize of an Annual Sweepstakes promotion sponsored by the Wisconsin Potato & Vegetable Growers Association!
The year-long direct mail campaign was designed specifically to reach potato buyers across the United States — customers of the WPVGA. The Sweepstakes that featured monthly mailings and prize drawings, concluded in early June with the Grand Prize drawing for the uniquely-painted “Spudster” Harley-Davidson motorcycle featuring a custom airbrushed Wisconsin farm scene on the fuel tank.
When Rachel Leach, Marketing Director for Russet Potato Exchange of Bancroft, Wisconsin, notified Mowrey on June 18th that she won the “Spudster,” she was speechless. Russet Potato Exchange is the Wisconsin potato supplier to Del Monte Fresh. Mowrey had this to say, “I am very excited! I’ve never won anything in my life. I love everything about it, from the custom paint job to the bike itself. It is certainly a thrill of a lifetime.” A fan of motorcycling as a passenger with her husband, Mowrey added, “You can bet you’ll find me cruising the highway on this bike!”
“Russet Potato Exchange is very excited that one of our long-standing customers,
Del Monte Fresh and their buyer Brenda Mowrey, won the WPVGA Harley Spudster,” said Leach. “We know that Del Monte Fresh truly appreciates that Wisconsin offers a very diverse array of potato category options to all channels within the industry. Brenda is already a huge Harley fan, so she will definitely show off her Wisconsin potato pride every time she rides the bike.”
The Wisconsin Potato & Vegetable Growers Association would like to thank everyone who entered the “Spudster” Sweepstakes and offer their congratulations to Brenda Mowrey.
